It’s Not Alcoholism

Overview

It’s Not Alcoholism Till You Graduate.  This campaign was to target alcoholism in college and use the excuses people commonly say against them, making them see that these are just excuses. It’s not alcoholism till you graduate is one of the most common excuses, which is why it becomes the main focus.

For this campaign I used images that came directly from my college campus, from a variety of parties and events, to try and keep this campaign as true and authentic as possible. Editing the images to make them appear sickly and drunk, creating an uncomfortable feeling to further the point of this campaign.