It's Not Alcoholism

Create a multimedia ad campaign adressing the issue of alcholism amongst college students.

Duration

Oct, 2023

Services

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Graphic design

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Photo & video

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Brand strategy

Challenge

Design the campaign in a way that is eye-catching and would be able to hold the attention of these college students who the campaign addresses.

Solution

A grunge aesthetic was chosen as a way to ground this campaign, making it not only draw attention but also have a realistic appearance.

  • The phrase "It's not alcoholism till you graduate" is a common excuse amongst college kids to excuse their excessive drinking. This campaign takes this excuse and uses it against them, even having the common throw up bucket plastered in all the different excuses people will use.

  • Images were taken directly from the University of Akron campus, during parties and events to keep the campaign as authentic as possible

  • Every image was edited using a sickly yellow to create an almost drunk and uncomfortable

    feeling to further the point of this campaign.