It's Not Alcoholism
Create a multimedia ad campaign addressing the issue of alcoholism amongst college students.
Duration
Oct, 2023
Services
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Graphic design
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Photo & video
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Brand strategy
Challenge
Design the campaign in a way that is eye-catching and would be able to hold the attention of these college students whom the campaign addresses.
Solution
A grunge aesthetic was chosen as a way to ground this campaign, making it not only draw attention but also have a realistic appearance.
The phrase "It's not alcoholism till you graduate" is a common excuse amongst college kids to excuse their excessive drinking. This campaign takes this excuse and uses it against them, even having the common throw-up bucket plastered in all the different excuses people will use.
Images were taken directly from the University of Akron campus, during parties and events, to keep the campaign as authentic as possible
Every image was edited using a sickly yellow to create an almost drunk and uncomfortable
feeling to further the point of this campaign.
