Kako Claw

Fully design the logo, branding, website, and stationary elements for a claw machine arcade.

Duration

Aug-Dec, 2024

Client

Kako Claw

Services

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Graphic design

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Brand strategy

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Illustration

Challenge

Create a brand identity that is youthful and fun, that will attract children and families.

Solution

With "fun and youthful" being the main focus the branding was built to represent those elements:

  • Using bright and juicy colors to grab attention and attract people to the store.

  • Bold round typeface was chosen to give a strong friendly appearance, with the "K" wrapping around the "O" like a claw machine around a prize.

  • Falling token motifs were used throughout both digital and print applications. to give the brand movement and life.