Kako Claw
Fully design the logo, branding, website, and stationary elements for a claw machine arcade.
Duration
Aug-Dec, 2024
Client
Kako Claw
Services
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Graphic design
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Brand strategy
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Illustration
Challenge
Create a brand identity that is youthful and fun and that will attract children and families.
Solution
With "fun and youthful" being the main focus, the branding was built to represent those elements:
Using bright and juicy colors to grab attention and attract people to the store.
A bold, round typeface was chosen to give a strong, friendly appearance, with the "K" wrapping around the "O" like a claw machine around a prize.
Falling token motifs were used throughout both digital and print applications to give the brand movement and life.
