Lee's Laserscreed
Fully design the logo, branding, website, and stationary elements for a concrete contractor based in Ohio.
Duration
Jan-Jun, 2026
Client
Gary Lee
Services
#
Photo & video
#
Illustration
#
Graphic design
#
Brand strategy
Challenge
How to create a visual identity that appeared as a reliable, concrete company, but also had its own distinct identity that would stand out amongst competing companies.
Solution
To create a reliable yet distinctive branding that was true to the company's core values, a "midwestern" direction was chosen.
Vintage-inspired logo type was chosen to give a familiar yet trusting look to the company.
Distress texture is applied throughout the branding, including the logo, to further the look of being vintage and worn, also giving a "working" appearance.
The colors used throughout the branding are inspired by typical construction colors, such as neon green and orange, but then transformed to be a more pleasing and natural look.
Impact
Lee's Laser Screed's visual identity successfully resonated with its owners and clients, with impressive results.
Social media content interaction rate increased by 60%
The newly designed website brought more publicity and interaction to potential clients, leading even those out of state to reach out for work.