Lee's Laserscreed
Fully design the logo, branding, website, and stationary elements for a concrete contractor based in Ohio.
Duration
Jan-Jun, 2026
Client
Gary Lee
Services
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Photo & video
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Illustration
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Graphic design
Challenge
How to create a visual identity that appeared as a reliable concrete company, but also had its own distinct indentity that would stand out amongst competing companies.
Solution
To create a reliable yet distinctive branding that was true to the companies core values a "midwestern" direction was chosen.
Vintage inspired logo type was chosen to give a familiar yet trusting look to the company.
Distress texture is applied throughout the branding, including the logo to further the look of being vintage and worn, also giving a "working" appearance.
The colors used throughout the branding are inspired by typical construction colors, such as the neon green and orange, but then transformed to be a more pleasing and natural look.
Impact
Lee's Laserscreed's visual identity successfully resonated with its owners and clients with impressive results.
Social media content interaction rate increased by 60%
Newly designed website brought more publicity and interaction to potential clients, leading to even those out of state to reach out for work.